GOFAR FOR GOVERNMENT AND INSURERS

Research Trials

Trial 1: Internal

• 16 different drivers drove the same car around the same urban track once with no feedback and once with feedback from GOFAR’s Ray
• The average improvement on fuel economy was 15.7%
• GOFAR proved intuitive and easy to learn
• Journey time was 3% quicker but maximum peak speeds were reduced and idling was reduced too.
• RPM was reduced by 8% from 1256 to 1189 – indicating a changed driving style.
• Braking events recorded over -0.2G force were halved.

Trial 1: Internal

• 4 employees of a not for profit used GOFAR for 2 months. They drove with no feedback for the first month to establish a baseline and then used GOFAR and the Ray to get feedback on their driving in the second month.
• One driver improved fuel economy by 34%, one by 26%, one by 10% and one by 5%.
• The average improvement was a very significant 19%.
• The trial covered 12,000km

Trial 3: Uber trial

• 3 Uber drivers drove with GOFAR for two months.
• For the first two weeks, we measured but did not give any feedback. In the final 6 weeks, we gave feedback from GOFAR once the baselines had been established. The trial included one diesel, one petrol and one hybrid car.
• The average improvement on fuel economy was 8.7% on predominantly urban stop-start driving.  The smallest improvement was 4.3%.
• These three Uber drivers averaged 40,000km a year so the annual average fuel saving for rideshare drivers was $443 a year, every year for a one off purchase.
• The trial covered 24,000km

Trial 4: UK Insurer

• 18 staff members used GOFAR in their personal cars for 2.5 months.
• They drove with no feedback initially and then after 4 weeks, the Ray was turned on.
• The average fuel saving was 10.81%
• 100% of users set up the device on their own with no assistance. It was universally reported as easy to do so.
• 60% reported they would pay to use the product in their car.
• 55% reported GOFAR had improved their driving, 35% thought not and 10% were not sure.
• According to the insurer’s report, “The driver group were impressed with how easy the OBD was to install and the aesthetics of the Device”.
• 75% of respondents would be happy to install GOFAR as part of a telematics reward programme
• 70% of respondents found the information provided by Ray and the app useful.
• The trial covered 26,000km

Trial 5: Australian Roadside Assist provider

• 3 staff members trialled GOFAR, driving first with just the GOFAR Adapter  to establish the baseline and then with the GOFAR Ray to see the effect of feedback.
• A 2% improvement in the economy was targeted. 6.3% was achieved (with the best improvement of 15.3% over 3 months)
• The trial covered 8,000km
• 24.7% reduction in harsh braking events per 100km
• 10.9% reduction in heavy acceleration events per 100km

Trial 6: Corporate Trial

• GOFAR was installed in 2 pool cars to see if they were treated with greater respect.
• Drivers were informed the cars were part of a pilot in the baseline phase and during the phase when feedback was turned on.
• Harsh braking events were reduced significantly and fuel costs were reduced by 22%.
• One car had a traffic incident during the trial and we were able to plot out what happened to help the insurance claims process.

Trial 7: Single driver, long commute

• This was a long term trial with one driver to assess ongoing improvement on a single journey.
• Over 52 commutes from home to work, fuel economy improved from an initial 5.4 L/100km to an impressive 4.9 L/100km

Trial 8: NSW Government Young Driver Pilot

• In Australia’s largest ever telematics randomised control trial, one thousand young drivers were randomly split into two groups of 500 each.
• GOFAR was used to measure both groups but the Treatment group received feedback from GOFAR and the Control group did not.
• Drivers received GOFAR’s efficiency algorithm feedback and additional feedback that indicated to the driver if they were speeding above the local limit.
• As per normal, Ray glowed blue if driving was good and red if it was not.
• The group receiving GOFAR live feedback improved over the Control group on every measure.
• 23% reduction in harsh braking
• 20% reduction in aggressive acceleration
• 10% reduction in speeding
• 38% reduction in high range speeding (driving 20kph+ over the limit)
• Using Nilsson’s Model to translate speed reductions into accidents reductions, introducing GOFAR’s live driver feedback cuts accidents by 5%.
• UPDATE: See the full report here.